Gingerbread gourmets get their teeth into campaign bake-a-thon
4 July 2008Students at Jigsaw Pantry at the New Era complex in Accrington rolled up their sleeves and baked 1000 gingerbread figures to help launch a new recruitment drive for local youngsters aged 16–19.
The gingerbread gourmets came to the rescue when CXL put out a call for organic gingerbread figures to help promote its Fresh Batch campaign this summer.
The campaign aims to raise awareness of the value that young people can bring to businesses in Lancashire asking employers ‘Is Your Business Hungry For A Fresh Batch?’
Thousands of gingerbread figures have been mailed out as part of the push to remind employers about CXL’s free vacancy and matching service which links businesses to the right young people for the job. Buses and posters will also appear across the county sporting the campaign’s iconic gingerbread workers.
“As a social business, we share similar objectives to Jigsaw Pantry and Trinity Partnership” said CXL’s Angela Jones.
“We were delighted when they offered to come on board and help boost the campaign”.
“When we heard that CXL were looking for a local company who used organic ingredients, we knew it was a project our students could really get their teeth into” said Joanne Guirdham at Jigsaw Pantry, a part of the Trinity Community Partnership, which offers jobs and training to people with learning disabilities.
“As a social enterprise ourselves, we were only too happy to help out with the bake-a-thon!”
pictured: the gingerbread gourmets show off their organic wares

