Fresh batch campaign targets talent-hungry employers
2 May 2008
Lancashire bosses who are hungry for new talent could soon be enjoying the sweet taste of success when a recruitment campaign with a difference hits the streets in May.
The Fresh Batch gingerbread campaign has been launched by CXL’s Learning Agreement Pilot in partnership with Lancashire Learning and Skills Council and Connexions. It aims to give 16-19 year olds a first step on to the jobs ladder by matching their skills and potential with local employers’ vacancies.
Over the next few weeks, thousands of gingerbread figures will be mailed out as part of the push to remind employers about CXL’s free Lancashire-wide Vacancy and Matching service. Buses and posters will also appear across the county sporting the campaign’s iconic gingerbread workers.
“Young people have so much energy and enthusiasm to contribute in the workplace, not to mention a fresh outlook and new skills” says CXL’s Principal Vacancy and Matching Consultant Clare Grime.
“Not only that, but employers who take on a young person through the Learning Agreement Pilot receive ongoing support from CXL plus a financial incentive.
“The Fresh Batch campaign is designed to remind them just how much they stand to gain by taking on a young person to fill their vacancy”.
For more information on the Learning Agreement Pilot visit www.cxl-nextlevel.co.uk or contact CXL’s Vacancy and Matching Team on 08459 550065.

